ALA Real Estate Development announces its entry into Dubai’s luxury real estate market with a AED 1 billion development plan.

ALA Developments, a new real estate developer specializing in luxury residential projects, has announced its plans to enter the Dubai real estate market with a residential development portfolio valued at approximately AED 1 billion, with several projects slated for launch starting in 2026.

Established in January 2025, ALA Developments is headquartered in Dubai. The company’s entry into the market comes at a time when the emirate’s real estate sector is increasingly focused on project quality, well-designed properties, and long-term property value retention, driven by growing demand from buyers seeking both housing and secure investments.

This trend coincides with a clear shift in buyer priorities in Dubai’s real estate market, where the focus is no longer on the number of units or the speed of development, but rather on the quality of execution, sound planning, and the property’s ability to retain value over time. In this context, ALA Developments aims to offer a development model based on carefully planned projects and select residential communities, rather than large-scale developments.

ALA Developments represents the formal consolidation of decades of operational and investment experience into a dedicated real estate development platform. The leadership team, led by Zaman Abbas, Chief Executive Officer, brings long-standing expertise across hospitality, retail, consumer electronics manufacturing, and real estate through ventures including Iraz Developments, Star Track, Alfstar, and Kobe Sizzlers.

The company focuses on developing a limited number of luxury residential projects, based on thoughtful architectural design, offering a high level of privacy and quality of life, while avoiding large-scale or quantity-driven developments.

Hassan Redha, Chairman of ALA Real Estate Development, said:
“The Dubai real estate market is entering a new phase where buyers are increasingly focused on project quality, not just size. Today’s buyers are more discerning and are looking for carefully designed homes that retain their value over time, and this is what we strive to offer through our projects.” ALA Real

Estate Development

represents a formal consolidation of over thirty years of investment and operational experience in the UAE. The company is led by a management team headed by CEO Zaman Abbas, who has extensive experience in several sectors, including hospitality, retail, consumer electronics manufacturing, and real estate investment and development. The

management team has been involved in founding and managing a number of companies and projects within the country, including Iraz Developments, Star Track, Alfstar, and Kobe Sizzlers, which has contributed to a practical understanding of the local market and its requirements.

Zaman Abbas said,

“Our transition to structured real estate development is a natural step after many years of working and investing in Dubai. Our experience across multiple sectors has given us a clear vision of what makes a project successful and sustainable, and ALA Real Estate Development has come to apply this expertise to well-planned residential projects.”

Creek Views, the company’s first project, is located in the Al Jaddaf Waterfront area and represents a new phase in the development journey led by Mr. Hassan Redha, following years of experience in owning and managing real estate assets.

The project is expected to be completed and handed over in the fourth quarter of 2026. It focuses on providing residential units characterized by high-quality design, well-distributed spaces, and the ability to meet the demands of a modern lifestyle.

In parallel, ALA Real Estate Development is working on three additional luxury residential projects, with a total value of approximately AED 1 billion. All three are currently in the design and feasibility study phases and are slated for announcement and launch in 2026. ALA

Real Estate Development adopts a clear design approach from the outset, collaborating with specialized architectural and consulting firms. The company aims to deliver practical residential units using high-quality materials and serene designs that maintain their appeal over time. ALA Real Estate Development places great importance on privacy, planning residential communities to provide a tranquil and secure environment for residents, and incorporating sustainability standards in both design and construction.

As Dubai continues to attract residents and investors from around the world, ALA Real Estate Development seeks to solidify its position as a developer focused on gradual growth, quality execution, and delivering residential projects that meet long-term market expectations, ahead of its official market launch in January.