ALA Developments signals entry into Dubai’s luxury real estate market with Dh1 billion development pipeline
A new luxury real estate developer is preparing for a measured entry into Dubai’s increasingly quality-driven property market. Established in January 2025 and headquartered in Dubai, ALA Developments has unveiled a strategic luxury residential development pipeline valued at approximately Dh1 billion, with multiple projects scheduled for launch from 2026.
Founded by Dubai-based entrepreneurs with more than three decades of cross-sector business experience in the UAE, ALA Developments enters the market at a time when end-user demand, architectural excellence, and long-term value creation are increasingly shaping buyer preferences. The company is focused on exclusive, design-led residential communities that prioritise privacy, refined living, and enduring asset value over volume-led development.
“Dubai’s real estate market has evolved beyond scale alone,” said Hassan Raza, chairman of ALA Developments. “Today’s buyers are discerning and globally exposed, with a strong focus on how a home is designed and how it performs over time. Our developments are guided by that shift.”
ALA Developments represents the formal consolidation of decades of operational and investment experience into a dedicated real estate development platform. The leadership team, led by Zaman Abbas brings deep expertise across hospitality, retail, consumer electronics manufacturing, and real estate through ventures including Iraz Developments, Star Track, Alfstar, and Kobe Sizzlers.
This diversified background underpins the company’s disciplined, design-first approach, anchored in long-term fundamentals rather than short-term market cycles.
“Our move into structured real estate development is a natural progression,” said Abbas. “Having operated across multiple industries in Dubai for decades, we understand what creates lasting value. ALA Developments allows us to translate that insight into thoughtfully designed residential communities.”
Creek Views at Jaddaf Waterfront marks a significant milestone in the development journey led by Hassan Raza, reflecting the evolution of decades of experience in global asset ownership and management into a focused residential development platform. Currently under development, the project is expected to be handed over by Q4 2026 and reflects a shared vision centred on architectural refinement, spatial quality, and lifestyle-driven planning.
In parallel, ALA Developments is advancing three additional luxury residential projects, collectively valued at approximately Dh1 billion. All are currently in the design and planning stages and are scheduled for launch in 2026.
ALA Developments follows a design-first philosophy, working closely with leading architects and consultants to deliver residences defined by thoughtful layouts, material sophistication, and timeless aesthetics. Privacy-driven planning, gated environments, and integrated sustainability standards form a core part of the company’s approach.
As Dubai continues to attract long-term residents and global investors, ALA Developments positions itself as a next-generation luxury developer, focused on disciplined growth, architectural integrity, and legacy-led value creation ahead of its formal market debut.
