ALA enters Dubai’s luxury real estate market with AED 1 billion.
ALA announced its official entry into the Dubai real estate market, with a luxury residential development portfolio estimated at around one billion dirhams, including the launch of a number of projects starting in 2026, in a move that reflects the company’s confidence in the strength of the real estate market in the emirate and the qualitative transformations it is witnessing.
The company was founded in January 2025 and is headquartered in Dubai, based on a development vision that focuses on quality and long-term value rather than quantitative expansion, at a time when the real estate sector in Dubai is witnessing a clear shift in buyers’ priorities towards projects that are carefully considered in terms of design, implementation and sustainability.
ALA Real Estate Development’s entry into the market comes amidst rising demand for limited-edition luxury residential projects that offer higher levels of privacy and quality of life, moving away from densely populated development models. The company aims to deliver small, integrated residential communities based on intelligent planning and serene architectural design, ensuring the long-term preservation of property values.
Hassan Redha, Chairman of the Board of Directors of the company, said: “The real estate market in Dubai is witnessing a more mature phase, as buyers have become more aware of the value of design and quality of execution. The size of the project is no longer the deciding factor, but rather its ability to maintain its value and meet aspirations for housing and investment, which is what we put at the heart of our strategy.”
ALA Real Estate Development represents the culmination of over three decades of investment and operational experience in the UAE. The company is led by a management team headed by CEO Zaman Abbas, who boasts a diverse professional background in the hospitality, retail, and consumer electronics manufacturing sectors, in addition to real estate investment and development.
The management team contributed to the establishment and management of a number of brands and companies within the country, including Iraz Developments, Star Track, Alfstar and Kobe Sizzlers, which provided a deep understanding of the nature of the local market and its operational and investment requirements.
Zaman Abbas said: “Moving towards developing real estate projects in an institutional and systematic way is a natural extension of our investment journey in Dubai. Our accumulated experience in multiple sectors has given us a clear vision of the elements of success and sustainability, and today we seek to translate them into carefully considered residential projects.”
The Creek Views project in the Jaddaf Waterfront area is the company’s first development project and represents a major milestone in its journey, led by Hassan Redha, after years of experience in owning and managing real estate assets.
The project is scheduled for completion and delivery during the fourth quarter of 2026, and focuses on providing residential units that are characterized by quality design, efficient space distribution, and meeting the requirements of a modern lifestyle, with views and features that enhance its residential and investment appeal.
In parallel, the company is currently working on three additional luxury residential projects, with a total value of approximately AED 1 billion. All are in the design and feasibility study phases and are scheduled for announcement and launch throughout 2026.
(Designed by experts)
ALA Real Estate Development adopts an approach that prioritizes design, through collaboration with specialized architectural and consulting firms, with the aim of providing practical residential units with high-quality materials and calm, modern designs that maintain their appeal over time.
The company also places special importance on privacy and sustainability, and is keen to plan residential complexes in a way that provides a quiet and safe environment for residents, in line with the highest quality of life standards adopted in Dubai.
As the emirate continues to solidify its position as a global destination for living and investment, ALA Real Estate Development is looking to build a gradual and sustainable presence in the market, as a developer focused on quality execution, balanced growth, and delivering real long-term value, ahead of its official operational launch in the market in January.
